Expansion Podcast
Welcome to The Expansion Podcast, the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts you need to expand your business, your impact, and your life.
Episodes
19 episodes
Should You Hire a Team in 2026? (This Mistake Cost Me 18 Months)
In this episode, Jon breaks down his biggest hiring mistakes while scaling a multi-million-pound coaching business. If you're wondering whether you should hire a team in 2026, this is a must-watch. Jon shares what went wrong when bringing on a ...
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Season 1
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Episode 18
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17:32
The 5 Steps to Bring a ‘Dead’ Sales Funnel Back to Life
Struggling with a sales funnel that isn’t converting? In this episode, Jon breaks down the ONLY five checks you need to diagnose and fix any sales funnel — whether you’re using a webinar funnel, VSL, lead magnet, or high-ticket funnel. Y...
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Season 1
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Episode 17
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16:46
The Evergreen Model Is Dead (and what will work in 2026)
The evergreen coaching model is collapsing — and most entrepreneurs haven’t realised it yet.In this episode, Jon Penberthy breaks down why the old “always-open” enrolment method is losing effectiveness fast… and the new model that’s quie...
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Season 1
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Episode 16
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23:31
The EXACT 4-Step Method to Price, Position & Sell a High-Ticket Offer
Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order. In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to ...
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Season 1
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Episode 15
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14:08
Why William Brown ditched his $840k/month business to start over
He sold his faceless online business for millions — then did it all over again.In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a mult...
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Season 1
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Episode 14
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1:18:42
Why Brilliant Business Ideas Still Fail (and what to do about it)
Most entrepreneurs don’t fail because of bad ideas — they fail because they get stuck. In this episode, Jon Penberthy reveals the hidden PDPM Cycle (Perfectionism, Doubt, Procrastination, Motivation) that keeps 90% of people from ever ...
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Season 1
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Episode 13
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19:20
The 'Book a Call' Method Is Dead. Do This Instead. | Pt3
The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollmen...
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Season 1
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Episode 12
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16:36
The Secret Shift Smart Entrepreneurs Are Making in 2025 | Pt2
In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025.After completely overhauling his own marketing systems, ...
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Season 1
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Episode 11
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12:10
I Had to Rebuild My $40M Business From Scratch (Here’s What I Did) | Pt1
In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up.After scaling to over $40 million i...
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16:26
The TRUTH about being a business owner in 2025
The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results.In this episode of the Expansion Podcast, Jon opens his “little ...
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Season 1
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Episode 9
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31:25
I Guarantee You Will Close More Sales | My Unique Sales Script
The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind.In this episode of the Expansion Podcast, Jon dive...
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Season 1
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Episode 8
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38:04
Marketing Shifts You MUST Make in 2026 (or Risk Falling Behind) | Pt 3
The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more...
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25:12
Why Paid Ads Alone Will Kill Your Business in the AI Era | Pt 2
The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no ...
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Season 1
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Episode 6
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30:53
4 Things That Will Decide If Your Business Survives The AI Storm | Pt 1
AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix ri...
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Episode 6
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50:01
The Fastest Way to Get Clients Online (My Proven $100M Framework)
In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model...
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Episode 5
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53:02
From $0 to $140K/Day: How to Actually Grow a Business | Adam Stott
In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the...
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Episode 4
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1:08:53
I Asked a Room Full of 8-Figure CEOs How to ACTUALLY Grow a Business
In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality type...
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Episode 3
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38:35
From School Dropout to 8 Figure Founder [Underdog to $40M]
In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events,...
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Episode 2
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27:33