Expansion Podcast
Welcome to The Expansion Podcast, the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts you need to expand your business, your impact, and your life.
Expansion Podcast
Why William Brown ditched his $840k/month business to start over
He sold his faceless online business for millions — then did it all over again.
In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a multi–million pound coaching company before accidentally doing it a second time.
They dive deep into:
✅ How Will turned a single $50 Word Doc into a £16M company
✅ The unconventional YouTube strategy that made him millions without thumbnails, editing, or ads
✅ Why simplicity, profit margins, and LTV now matter more than ever
✅ The dark side of scaling — and how to know when your business has stopped being fun
You’ll also hear Will’s insights on selling to private equity, using books as lead generators, and building a lean, high-profit consulting business that’s actually enjoyable to run.
If you’ve ever wanted to scale smarter, simplify your business model, or rethink what “success” really looks like, this episode is packed with lessons you won’t hear anywhere else.
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