Expansion Podcast
Welcome to The Expansion Podcast, the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts you need to expand your business, your impact, and your life.
Expansion Podcast
The EXACT 4-Step Method to Price, Position & Sell a High-Ticket Offer
Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order.
In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to price, position, and build a high-ticket offer the right way.
You’ll discover why starting with “the stuff” (modules, videos, calls, bonuses) is the biggest mistake creators make, why your price has nothing to do with your deliverables, and why most people are charging far too little for the value they actually provide.
Jon also explains how to attract more committed, higher-level clients by pricing for the right audience, how to separate your price from your workload so you can scale without adding more, and why less deliverables often create more perceived value — not less.
If you’re creating or improving any coaching, consulting, or course-based offer, this episode will help you rethink your pricing, reposition your expertise, and build a premium program that people genuinely want to buy.
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