The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind.

In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s tougher, more skeptical marketplace. You’ll learn why personal connection is now your biggest competitive advantage, how to run profitable small events (even with just 10 people), and why having both a “cold funnel” and a “warm funnel” is essential in 2025.

Jon also unpacks the Cold to Sold timeline — and how deciding where your marketing ends and your sales begin could be the difference between scaling with ease or struggling with constant rejection. Plus, you’ll discover the power of displaying deep understanding of your clients, building your own unique framework, and embracing longer sales and value cycles.

If you want to keep winning clients and scaling your business — even as the rules of online marketing change — this episode will show you exactly how to stay ahead.

Work with me and my team: http://adclients.com/call-calendar