Expansion Podcast
Welcome to The Expansion Podcast, the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts you need to expand your business, your impact, and your life.
Expansion Podcast
The TRUTH about being a business owner in 2025
The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results.
In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind, a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest lessons shaping the coaching, consulting, and online business space right now.
You’ll discover why leading with value is no longer optional, how branding goes far beyond a logo (and even down to your webinar design), and why live experiences are making a massive comeback. Jon also breaks down how to soften your sales approach for higher conversions, the “trust bridge” every client has to cross before buying, and the surprising ways entrepreneurs are leveraging AI to save time, cut costs, and unlock growth.
If you want to future-proof your business and learn the strategies top entrepreneurs are using right now, this episode is packed with insights you can act on immediately.
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