The evergreen coaching model is collapsing — and most entrepreneurs haven’t realised it yet.

In this episode, Jon Penberthy breaks down why the old “always-open” enrolment method is losing effectiveness fast… and the new model that’s quietly outperforming everything in 2025 (and will dominate in 2026).

After completely rebuilding his own sales system, Jon reveals why traditional funnels are converting less, why prospects are avoiding sales calls, and how the monthly micro-launch and application-first process are creating record booking rates, higher close rates, and dramatically better client quality.

You’ll discover:
 ✅ Why evergreen offers no longer create urgency or momentum
 ✅ The simple shift that increased Jon’s call bookings from 10% to 25%
 ✅ How “Money Week” works — and why it’s outperforming evergreen on every metric
 ✅ The 3 implementation phases for replacing your old model (no matter your stage)
 ✅ What will actually work to attract and convert clients in 2026

If you want to future-proof your business, boost demand for your program, and build a model that’s lighter, simpler, and far more profitable — this episode will show you exactly where the market is heading and how to stay ahead of the curve.

Work with me and my team: http://adclients.com/call-calendar